Customer Relations Management

Team III Project

We proposed to present a case study of a CRM (customer relations management) application at Cassidy and Pickard. The project had been underway for the past 12 months, when we selected it for the project. Chris Beccles, one of our team members, was an active participant in the research, design, development and implementation of the system. The idea behind it is to serve as a central knoweldge database of corporate knowledge so that the company can maximize its contacts and make decisions about how to develop them.

CRM Providers

Photo: group picture of the project team

Team Members